The Bridge is a unique program disrupting the potential link between excessive online gaming and gambling harm.
In 2020 and 2021 Kids Thrive is running a unique project working with pre-adolescent kids to raise awareness about the addictive nature of gaming and the potential links to gambling harm.
The outcome is a creative resource kit of animations, creative learning activities and reflective discussions, that will soon be available to schools throughout Victoria.

‘We found that the loot boxes in almost half (45%) of the 22 games we analysed met the criteria to be considered psychologically similar to gambling, even though they are rated as appropriate for adolescent players under the age of consent for gambling.’
The Conversation, June 28, 2018

The pilot project is taking place in 2020-2021.
The final creative resource kit will be available to schools and the public.
The Bridge creative resource kit includes:
- Short series of animations
- Creative activities
- Conversation starters
- Teachers’ background resources
Meet The Bridge development team
Kids Thrive lead artists Andrea Lemon and Andrea Rieniets have partnered with three other incredible artists and the year 6 students at Altona North Primary School, to bring The Bridge project to life.
